We talked to our US based client about the sort of feeling that the branding should evoke and how this should reflect what they stand for. We provided Novus Energy with a mood board of images that they liked which provided us with a starting point to build our concepts up from.

After exploring many directions for the identity, we ended up with a very dynamic  profile that symbolize both energy, nature and technology.

Along with the brand identity we put together a simple, smart site that enhances the corporate identity and presents the company information in a readable and clear way.