Our client contacted us to develope a title for this EU water and enviroment project. We provided the client with a mood board of images and words that represented the project, which became a starting point to build the name and our design concepts from.

The title very sucsessfully became «Pura», a latin word that means clean, pure. The brand identity gives PURA a fresh and vibrant identity that reflects it’s «green» credentials yet keeps it a bit playful and public friendly. The final logo has been applied to a wide range of projects further designed by Sommerseth Design.