Fried Design Co – Award-Winning Agency Gets a New Website
When an agency with Fried Design's level of visual identity needs a new website, "pretty enough" simply won't cut it. We went the extra mile to deliver a technically excellent website on the Webflow platform.
When an agency with Fried Design's level of visual identity needs a new website, "pretty enough" simply won't do. Josh, Juli, and Bryan from the Fried Design team had delivered a Figma design that was anything but standard — and our job was to translate it into a website just as precise and polished in code as it was in design.
Built in Webflow, Powered by Lumos
We built the site in Webflow with the Lumos framework as its foundation — a structured, scalable approach that delivers a clean codebase and a solid base for future maintenance. The result is a site that not only looks fantastic, but is also fast, flexible, and easy to build on.
Animation with Precision
Razor-sharp GSAP animations guide the user through the site — page transitions, section reveals, and micro-interactions that reinforce Fried Design's visual identity instead of competing with it. We worked closely with their team to make sure every movement felt intentional, not imposed.
The Most Thorough AI Optimization We've Delivered
This is simply the most ambitious SEO and AI-search setup we've built to date. With richly structured JSON-LD Schema anchored throughout the site, Fried Design's new website is built to be understood — not just by people, but by search engines and AI assistants like ChatGPT, Perplexity, and Gemini whenever someone asks about branding in Springfield or their industry expertise.
The result: a site that scores 3/3 in Google's Agentic Browsing category in PageSpeed Insights, with a strong performance score across every metric.
A huge thank you to the entire Fried team — Josh, Juli, and Bryan — for trusting us to build this together with you. We're excited for the road ahead on future projects! 🙌
The Team Behind the Delivery
Dejan Sobota served as lead developer at Sommerseth Design on this project, responsible for technical implementation, animation, and functionality. Tom Sommerseth led the project and handled the SEO and AI-search work.
Anerkjennelser.
