We have had the pleasure of working with Velope. A new provider of Apple accessories. The difference between Velope and “all” the other manufacturers is that Velope uses real materials in every part of the case. Anodized aluminum frame with covers in real bamboo, salmon skin, carbon fibre and more. Our part was to re-design the logo and make it a bit more appealing and catchy. Our inspiration was superheroes and coming up with the pay off “Feels real. Looks real. Is real” made it a no-brainer :)
We worked closely with the product designer Joachim Botnen and soon agreed on the direction. Our delivery also included a bunch of product shots / advertising shots towards the launch. And a web site off course. The products can be found in all of Eplehuset’s and Wyfee stores in Norway and Denmark.
The website got a CSS Design Award Nomination.