After an exciting process with naming and drafts, we, together with the client, settled on “Echova.” The name represents “echo” (which refers to what is sent back from the sea in the form of seismic data/images), “nova” as in “the new star,” and “va,” which is French for “go.” This led to a presentation where the sentence “Not all stars belong in the sky. Writing a new chapter for Magseis Fairfield” became a guiding theme for the launch.

The chosen logo represents this concept, with its shape, colors, and composition reflecting sustainability, technology (node form), and the ability to see and process information (eye shape meeting layers of data). The typeface we landed on felt natural and fitting in Ridley Grotesk, a modern and strong sans-serif font.

As part of the deliverables, we also presented the new product. This was a short film of about 1 minute, showcasing what Magseis Fairfield has achieved so far and how Echova will set a new standard, bringing the entire process chain together on one platform, offering customers a better experience in terms of planning, acquiring, and processing data.

A series of icons were also created to simplify the process, including: Engage, Plan, Acquire, Image, and Decisions. Magseis Fairfield was provided with a complete design manual, including colors, logo, design elements, and general guidelines for using the visual profile.