A big thank you to Kjetil Sørby at Sikt Reklame for engaging Sommerseth Design in the process of further developing the profile of Escape towards Escape Sport. The delivery was two-fold. The first phase involved shaping the visual identity of Escape Sport and seeing how it could work in advertising contexts. Phase two involved designing the new website for Escape Sport.

It was important that the new website was visually dynamic, built on Escape’s values in a professional manner, and exuded a strong sporting spirit. Together with Sikt Reklame, we designed a range of page types: homepage, article page, event page, and category page, both for desktop and mobile. Good imagery is essential for this type of website. On November 9, 2018, the website was nominated for “Site of the Day” in the CSS Design Award.

Development and programming: Værsågod

Content management system: Craft CMS.