Developing the landing page with e-commerce functionality for LORE Journal in Webflow was a unique opportunity to combine premium brand building with technical innovation.
Developing the landing page with e-commerce functionality for LORE Journal in Webflow was a unique opportunity to combine premium brand building with technical innovation.
We want to thank Claudia and Maddy for an incredibly exciting project where their beautiful web design was brought to life with carefully implemented micro-animations. The detailed work, especially the characteristic "stitches," was resolved with custom animations and GSAP code to create an experience that reflects the journal's exclusive quality.
Challenge:
Future Commerce needed a web store solution that reflected their exclusive brand and high-quality printed product. The LORE journal. The website had to communicate the journal's premium positioning and artistic expression, while delivering a seamless shopping experience.
Solution:
We developed an elegant and minimalist web store in Webflow with a focus on visual storytelling and subtle interactions:
Result:
The finished website effectively communicates LORE Journal's positioning as an exclusive and thought-provoking brand product.
In collaboration with Claudia and Maddy, we proposed a custom SVG animation that 'crocheted' the pattern into place as users scrolled to the book spread. The characteristic stitch pattern behind the heading comes to life through a carefully choreographed animation that builds the pattern thread by thread. This impactful detail gives the site that special something that keeps users engaged and reflects the craftsmanship quality of the LORE Journal book.
