Background

Skogli farm, aims to make the most of its surroundings in a sustainable way. With an innovative approach to small-scale farming, they combine traditional firewood and lumber production with modern technology. Inspired by skogli digital, the farm is equipped with automated systems that enhance efficiency while maintaining a strong ecological profile.

The Challenge

Sommerseth Design was tasked with developing a visual identity that reflects both the sustainable and technological aspects of Skogli farm. The logo needed to have the same expression as skogli digital but with a greener and more nature-inspired feel. At the same time, it was crucial to create a cohesive profile that could be used across various surfaces and products associated with the farm’s production.

The Solution

To meet this challenge, Sommerseth Design developed a range of graphic elements and products that reflect the farm’s identity:

• Logo and visual identity: An evolution of skogli digital’s logo, with a clearer connection to nature and sustainability.
• Product branding: A wood-burned mark on the first plank of firewood delivered, adding a personal and exclusive touch.
• Reusable shopping bags: Designed for the sale of organic vegetables, visually reinforcing the farm’s values.
• Automated operations: Integration of digital systems for monitoring and controlling irrigation, improving efficiency and resource management.