Commission for Norsk Gynekologisk Forening

A big thank you to Lorraine at CIC Event Congress for the commission to design the visual identity for the 42nd congress of Norsk Gynekologisk Forening (the Norwegian society of gynaecology), which will be held in Trondheim in 2023. The theme and title of the congress is "Women's health. A gate to wealth."

Sommerseth Design was commissioned to create a visual identity that would draw on the Old Town Bridge in Trondheim, the vulva and life/the womb, without coming across as too vulgar. We chose red and black as the two main colours to create a contrast between "life" and "fire", with a slightly more authoritative feel, yet a sense of something unknown. Historically, red is also associated with warmth, passion and sexuality. In the final result you can clearly see the inspiration from the bridge, where the centre with the "rhomboid" shape holds what can be read as labia. A symmetrical and versatile shape that, despite its graphic starting point, has become a more abstract and sober mark. In the teaser on Norsk Legeforening's website you can see a fiery red piece of fabric shaped like a vulva / vagina.

The result: