AI and machine learning have revolutionized the way we work and have reached many different industries, including graphic design. Integrating AI technology into the design process can offer significant advantages, especially when it comes to sketching, conceptualizing, and finding directions for a project.

One of the biggest benefits of using AI in the design process is speed and accuracy. With AI, you can generate many different ideas and concepts in a short amount of time. This can be especially useful in time-consuming processes like finding the perfect color palette or typography for a project. AI can also help you develop an idea and quickly explore different directions for a project, effectively streamlining the process.

Another advantage of AI in design is that it can help you expand your perspective and think outside the box. AI technology can generate unique ideas and concepts that a designer might not have thought of on their own. This can lead to more creative and unique solutions, helping you stand out in a competitive market.

Furthermore, AI can help both the designer and client work together more efficiently and visually during the ideation phase. With AI, you can quickly visualize different concepts and directions, and the client can easily see what the project will look like before it is completed. This can help eliminate misunderstandings or discrepancies and ensure that the project moves in the right direction.

It’s important to remember that while AI technology can be a great asset in the design process, it’s still essential to have a designer and client working together to reach the visual goal. A designer brings unique creative skills and an aesthetic sense that AI technology may not be able to replicate. They can use their experience and expertise to make the design more personal and relevant to the client, ensuring that it aligns with the client’s desires and needs. Meanwhile, the client can provide valuable input and feedback during the design process, helping the designer understand their business needs and vision for the project. This can assist the designer in developing a design that is more effective and relevant for the client’s target audience and that fits with the client’s brand.

Finally, it is crucial to emphasize that AI technology should be used as a tool and an assistant, not as a replacement for human creativity and collaboration. When a designer and client work effectively with AI technology, they can achieve fantastic results and create a design that is both visually impressive and functional for the client’s business needs. So, while AI technology can be a great advantage for the design process, the designer and client should work together to ensure that the project reaches its visual goal and fulfills the client’s business objectives.

In the examples below, we have trained AI to deliver on various parameters we wanted, such as:

• Lighting (type of lighting)

• Lens type (mm and aperture)

• Mood, etc. (look and feel)

Stay tuned for more :)